Well as we proceed to the next venture and really get things to where we'd like the major question arises to where our direction and inspirations for the brand come from. I myself have a distinct vision for where I see Able Abe going and goals I'd like to accomplish, yet sometimes I wonder if I am in the right spot to do it?
What follows is a lookbook video for a brand called FTC (For the City) which I believe has developed its brand image with imagery of city life. More specifically FTC has a taken the skateboarder lifestyle in a city scape to represent their brand, which seems to create a nice fit.
CHECK IT OUT!!!
FTC SPRING/SUMMER 2011 #1 from Ando Nesia on Vimeo.
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