REINVENTION

Many people look at reinvention of ones self or brand as a negative thing, or as an admittance to ones flaws and short comings. When in most cases reinvention is a breath of new life that can take one to new heights and brIng new experiences. As we at Able Abe Clothing take a step back to reinvent ourselves another well know brand takes action to reinvent themselves in this great behind the scenes footage. CHECK IT OUT!!!

W magazine has been given a makeover that will shape its future. This clip details the revival of W magazine, from its logo change to an alteration in its cover format and much more. Guiding us through, editor-in-chief Stefano Tonchi introduces the viewer to the new concepts and indeed to some of the staff behind the scenes. The video provides an exclusive insight into the making and the thought process behind the already rare occurrence of the restyling and publication of an existing magazine. Keep an eye out for celebrity features, models and the way in which the workers envision W magazine’s future. The newly revamped W magazine’s latest instalment features the multi-talented Pharrell Williams. Taking an exclusive look around the star’s home, fans are given the chance to see P’s pool, pianos, contemporary art collection and more. Not content with shooting around the house, Pharrell also partakes in a spot of modelling, sporting an array of different clothes pulled from his own wardrobe. Look out for the feature in its entirety in the forthcoming issue of W magazine, whilst the aforementioned video can be streamed using the hyperlink above.

(Courtesy of Hypebeast)

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