WAITING FOR THE DROP

As the week of August 1st draws near and we've work diligently with the past 2 days full of photo shoots. Understanding this involves securing locations, making sure you have all the right working equipment for the shoot, scheduling model fittings, working with models, scheduling hair and makeup looks, and a whole list of other duties just trying to keep the moral and creative energy high when the staff is tired and hungry you realize why you do what you do.

These last few days I've had that epiphany and the harder I work and those who work with me I can see the finished product coming together. So you best believe that when you see our products in stores or you see someone wearing our gear you can understand there is a labor of love put into each and everything we do. So I am so very excited to show the first installment of The DENIM PROJECT: , but for right now check out this photo from our recent shoot and we'll continue working to make the deadline.

LETS GET IT!!!