Thursday, July 20, 2017

MOD MAN #7 Ms. Arguello

Malcolm didn’t know what to think as he politely shook Ms. Arguello’s hand. They all had now been introduced and were looking to get down to business. Nicole took her seat at the table silencing her phone for the moment. Malcolm quickly gathered his thoughts as Ms. Arguello looked at him with nothing but smiles. She seemingly could sense he was thrown for a loop by her presence so she sought to take the tension down by sharing a joke she knew. "A crow was sitting on a tree, doing nothing all day. A rabbit asked him, "Can I also sit like you and do nothing all day long?" The crow answered, "Sure, why not." So the rabbit sat on the ground below the crow and rested. A fox jumped on the rabbit and ate it. Moral of the story: To be sitting and doing nothing, you must be sitting very high up." Everyone laughed at the impeccably delivered joke to which seeing the client having a sense of humor made Malcolm more relaxed. As he sought a good segway to enter the business at hand he commented on their like in common for the coffee shop down the block. Part of him was wondering how the innocent glance in passing sat with her as she began speaking on how grabbing an actual bag of coffee beans was more of a souvenir than something she’d actually open and use. Still smiling and being pleasant Ms. Arguello questioned him on his favorite roast to which he explained he truly enjoyed a Peruvian blend which was delicious both hot and cold. She agreed as their commonality made it easy to proceed into the business at hand. 

Ms. Arguello was in great shape physically and stunningly beautiful seemed a bit older than Malcolm whom secretly carried a torch for several older women throughout his life. Upon finally reaching business talks Ms. Arguello explained why she had selected their agency and what she was expecting. Her first request was that their image gets a youthful makeover. What they sold was a family recipe for tequila, which was a robust part of her countries many export to the U.S. Ms. Arguello, also wanted to see her brand Toro Perfecta or “perfect bull” become a bigger player in the market and raise revenue in a matter of months. Malcolm admired her ambition and that her faith in his agency to do what she was asking for. Come to find out she was the eldest daughter of Mr. Arguello and had been around the family business since very young and watching how her father ran the business and now that the business was going to be officially be turned over to her she had the chance to make the changes she wanted to implement. 

All of this began to make sense to both Malcolm and Nicole as this had conspired in only a matter of days before. Malcolm began to get a better understanding and feel for the business, as he was again feeling in control of the situation. The meeting continued and Ms. Arguello and her team liked the possible direction Malcolm discussed in his pitch for the brand. From ad buys targeting a more youthful audience and the marketing strategy focusing on an age appropriate consumer. Ms. Arguello was all ears and a perpetual smile as she watched Malcolm intently. There were some questions Malcolm wanted to ask, but he requested a tour of the company and it’s factory to get a better feel for what he would be getting into, which meant a trip to Peru. So they began to talk dates for this researching trip over the conference table. As this trip would be out of the country the question of an up to date passport was a question to which Nicole had already ventured out on her phone to pull that information up. Malcolm cherished the idea of the trip and the opportunity to meet the man who had started it all. Malcolm then turned to Nicole whom nodded that things were in process and the earliest a trip could be secured would be by the following week. The Arguello team would be heading home the next day so the timing would be worth it as the ideas discussed that day would still be relatively fresh in everyone’s mind. 

As the Arguello team rose from the table and exchanges of handshakes shared Malcolm inquired about their dinner plans to which the lawyer and accountant would be unavailable as they had other business to attend to, which left Ms Arguello whom Malcolm invited her out and would schedule a car to pick her up at 7pm at her hotel. They both smiled as Ms. Arguello gracefully accepted as her and her team walked out of the conference room. Malcolm then had Nicole make reservations for Lavender House a restaurant know for it’s fresh fish served Mediterranean style and then excused her for the remaining of the day. Malcolm then stood in the conference room alone wondering how he should approach this dinner date with his beautiful companion and new client.

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